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The 2025 International Micro Drama Export & Branding Conference will be held at Oriental Media City in Shanghai from June 26 to 27, 2025. Sponsored by Oriental Media City and organized by CRI Online, the conference aims to foster the international growth of China's micro drama industry and encourage global exchanges and cooperation within the micro drama market. With the theme of "Brand Value and Trends in Micro Drama Featuring Eastern Culture", the conference will focus on the global reach of micro drama, copyright protection, investment and financing, and cross-industry integration. It is committed to creating a benchmark event for the global micro drama industry.
- As an important platform for the globalization of China's micro drama industry, the conference will bring together industry leaders, top creators, brands, investors, and policymakers from both domestic and international markets to explore the opportunities and challenges micro drama are facing on the global stage. During the event, the "Research Report on the Global Reach of Micro Drama" will be unveiled, alongside the launch of an international distribution alliance and a global copyright alliance for micro drama. Additionally, a platform for international investment and financing in micro drama will be introduced. These initiatives will help shape a full industry chain service system encompassing content creation, copyright protection, distribution and promotion.
- The conference will also focus on showcasing the innovative achievements of "micro drama +" cross-industry integration, covering areas such as rural revitalization, cultural tourism promotion, and AIGC technology application. The goal is to promote the deeper integration of micro drama with various industries. With a range of formats—including the main forum, parallel sub-forums, closed-door matchmaking session, and industry tours—the conference will offer participants ample opportunities for communication and collaboration, supporting the global expansion of Chinese micro drama brands.
- The 2025 International Micro Drama Export & Branding Conference will leverage on Shanghai's strategic position as a global metropolis and its policy support to integrate international resources, accelerate the global expansion of China's micro drama industry, and energize the innovative development of the global audiovisual sector. We warmly invite industry peers all around the world to join us for this significant event and help open a new chapter for the global rise of Chinese micro drama.
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CRI Online Partners with Oriental Media City to Further Propel Micro Drama on the Global Stage
On November 8th, amidst the 7th China International Import Expo (CIIE), the Shanghai Media Group (SMG) 2025 Business Innovation Cooperation Conference kicked off in Shanghai. Oriental Media City, a significant cultural industry project of the SMG, riding the wave of this year's CIIE theme, "New Era, Shared Future," officially launched its Overseas Center, bringing new vitality to the micro drama and associated industry chains. As a key collaborator with Oriental Media City, CRI Online attended the conference to witness the launch of this platform and will leverage its media resources to robustly support the business growth of the Oriental Media City Overseas Center.
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Key for Micro Drama Global Reach: Intellectual Property Protection and Legal Compliance
In recent years, the rise of micro drama has led to a growing number of self-produced works entering the international market. While these series have addressed intellectual property concerns within China, they must still navigate the complex legal landscape across different countries and regions as they go global. To shed light on how to mitigate legal risks in this process, Meng Jie, a senior internet legal affairs specialist, vice president of the China Digital Copyright Industrial Alliances, and member of the Expert Committee of the China Television Drama Production Industry Association, was recently interviewed by CRI Online.
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The Mini-Series Market is Poised to Boom in 2024. How Can Brands Seize the Traffic Dividend?
Brand marketing has now turned its attention to mini-series, particularly the highly sought-after "custom-made series." Some in the industry even joke, "It's no longer about placing ads in a show; its about weaving a plot into the ads."
In the mini-series The Unstoppable Foodie Queen Reborn, produced by KFC, the ancient queen Zhou Mo tries to steal a chicken leg but accidentally travels to a modern film set. While on set, she discovers a KFC chicken leg and declares its deliciousness to be on par with imperial cuisine.
Location Advantages of Oriental Media City
Oriental Media City boasts an advantageous location with excellent connectivity. It is conveniently situated near the extension of the North-South Elevated Road, with direct access via Puxing Road. The area is just 2.5 kilometers from the People's Square via the elevated road. To the west, the Yindu Road Cross-River Tunnel provides a crucial link between Minhang, Xuhui, and Pudong New Area, helping to ease traffic congestion around the southern section of the outer ring highway.
From Oriental Media City, Qiantan Area is just 10 minutes away, Xuhui Binjiang can be reached in 15 minutes, People's Square in 20 minutes, and Lujiazui Financial City is only 25 minutes away. The area benefits from excellent subway connectivity, with Pujiang Town Metro Station on Line 8 located within walking distance. Additionally, the airport express line passes through the area, providing a direct connection to both Pudong and Hongqiao airports within 30 minutes, ensuring efficient urban access to the area.
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